We are administering a volunteer online panel of television news viewers from all local stations to get ongoing feedback on matters affecting the local community regarding news coverage and programming. Members receive a very short (3-5 questions) online survey twice a month and respondents are entered for drawings for gift cards. In addition, they receive invitations to special television station events, access to televion station executives and personalities and advanced notifications of major surveys.

If you would like to consider becoming a volunteer member of this panel, please complete and submit the application below.

To ensure that we do not spam anyone, we use a "double opt-in" registration process. After you submit your information, you will receive an email asking you to confirm the request. "Reply" to that e-mail and we will add you to the invitation mailing list for the requested activity.

Please note that this requested information will only be used to contact you with information about our surveys. It is kept strictly confidential and is never shared with anyone.

Television Advisory Panel
We are currently over-subscribed in older demographics so can only accept applications from local newsviewers who are between the ages of 18 and 54


Surveys are conducted for local area broadcaast television station executives. Results are presented to them in aggregate form and no individual respondent is ever identified. Respondent contact information is kept strictly confidential and is never shared.

Some of the topics we have covered in past surveys include:

  • Evaluations of prospective on-air talent based on test video.
  • News web sites design and usability
  • Value of Internet in conjunction with broadcast news
  • Evaluations of proposed promotional campaigns
  • Local news viewing habits


A local television station is preparing to hire a new male news anchor. Strategy Marketing Research has been asked to get feedback from local news viewers to help the television station make a decision about three canidates. If you decide to participate in this anonymous survey, you will view three video clips, each about a minute long, and then answer a few questions about each anchor candidate. The estimated time to complete the survey is about 8 minutes. Everyone who completes the survey will be eligible to be entered into a drawing for one of three $50 gift cards.

Click here to request an invitation.